PURE DreamClick by Beauflor

Pure DreamClick is a revolutionary luxury vinyl product featuring a RCB (Rigid Composite Board) core with a 360 degree locking system that makes installation super quick and simple.


just click it!

Little to NO sub floor preparation needed.

Pure vinyl planks and tiles can be installed much faster than any other floor, thanks to their leveling properties.

Almost any sub floor will do. You can install PURE directly on top of an existing tile floor, without telegraphing.

All this is made possible thanks to our advanced RCB technology (Rigid Composite Board).

No dust, no mess, just cut the planks into the right size with a utility knife.


Extreme sound absorption

Pure has excellent noise reduction properties, up to 50% better than any other LVT floor. Pure absorbs noise to the max! it produces a soft sound when walked upon and dampens out noises to the rooms below.

PURE 16mil   -   STC: 63   -   IIC: 62   -   Delta IIC: 17

PURE comfort

Warm touch

PURE vinyl floors stand for comfort in its purest form. They really reach out to all your senses.
Not only are the colors a delight to the eye, they also feel warm to the touch and cozy to the feet.

Suitable for floor heating
PURE floors have good heat conduction, making them the ideal match for your floor heating.


Ideal for bathroom & kitchen

Looking for a floor that can stand up to wet and dirty shoes or children who turn
your bathroom into a swimming pool? Then a PURE floor is just what you need.

Easy to clean
A PURE floor requires very little maintenance. PURE has a protective polyurethane
top layer which makes the floor easy to clean and protects it against daily wear
and tear. All that is required is an occasional sweep with a wet mop and standard
cleaning products.


Respect for nature & our environment

Beauflor products and manufacturing processes are continuously improved and adpated to reduce the life-cycle impact on the natural environment. Our responsible attitude leads to products such as PURE that perfectly fit in the environment consciousness. PURE vinyl floors are 100% recyclable, making it a perfect floor for the world of tomorrow.


Up to 30% lighter than other click flooring

The Rigid Composite Board makes PURE Click planks up to 30% lighter than other
click flooring, leading to easier manipulation during transport and installation.
The boards are light, but ultra strong.